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Monday, October 26, 2009
Baristas to the Rescue--again!
Your New Mission:
It seems like yesterday that the American barista stepped out from that ocean of green aprons to prepare and declare themselves true professionals in the art of coffee education and preparation.
Now owners of independent retail specialty coffee businesses desperately need you again...as marketing associates to help them, and you, survive and thrive.
Taste EVERYTHING your coffee house sells your precious customers. Pick a favorite. If it doesn't taste great, immediately tell your owner, until it meets the same high standards your set for your coffee.
Once you are as proud of ALL the beverages and food your place serves, your new mission begins:
Every time an order is placed, inspire-not require- that added on sell by mentioning your favorite breakfast, lunch, pastry, gelato or any other item that compliments the time of day and order.
It seems like yesterday that the American barista stepped out from that ocean of green aprons to prepare and declare themselves true professionals in the art of coffee education and preparation.
Now owners of independent retail specialty coffee businesses desperately need you again...as marketing associates to help them, and you, survive and thrive.
Taste EVERYTHING your coffee house sells your precious customers. Pick a favorite. If it doesn't taste great, immediately tell your owner, until it meets the same high standards your set for your coffee.
Once you are as proud of ALL the beverages and food your place serves, your new mission begins:
Every time an order is placed, inspire-not require- that added on sell by mentioning your favorite breakfast, lunch, pastry, gelato or any other item that compliments the time of day and order.
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